In the ultimate expression of narcissism + materialism + sexism, Karl Lagerfeld has teamed up with American toy brand Mattel Inc. to create an ultra fashionable incarnation of the most famous doll in the world, Barbie – in his own image. Due for release on the 29th September during Paris Fashion Week, the doll will be limited edition and sold at $200 each in select outlets including Net A Porter, more normally a bastion for the selling of fashion apparel to clothe living, sentient women. However the match is superficially a good one for what is Barbie if not an entity that buys, has and sells things, including whole lifestyles and attitudes to a (mainly) female audience apparently eager to lap it up?
WWD have released a promotional image of Barbie looking up to Herr Lagerfeld who is blissfully unaware of the fact that Barbie would be unable to hold up her own head let alone gaze adoringly at him, should her body shape and measurements be scaled up into actual, um, real human woman size. Her neck would be totally unable to support the weight of her head. In an earlier study, Finland’s University Central Hospital in Helsinksi even found Barbie lacking the appropriate percentage of body fat required for menstruation and if Barbie were a real woman, her measurements would be 36-18-38. Maybe Herr Lagerfeld could design a nice line of Chanel pearl and camellia encrusted neck braces and surgical appliances for this anatomically challenged doll?
In Barbie, Lagerfeld has found his perfect fashion female- voiceless, unable to hold any bothersome opinions, devoid of messy bodily functions (especially having to eat, something Lagerfeld has in the past expressed his own distaste for) and never ever at risk of gaining an extra pound of weight on her improbable frame. To add insult to injury, this latest incarnation of Barbie cannot even express herself through her clothing. She is dressed as doppelganger of the sartorially predictable Karl who applies none of his admittedly stellar creativity to his own Chrome Heart encrusted, leather gloved perma tanned self.
“Fashion is about dreams and illusion” he said back in 2009 in an interview with Focus magazine. It is also about selling those dreams and illusions to the emerging lucrative markets in China and Taiwan, Japan, Middle East and Russia, playing off of their love of the kitsch and playful. This is marketing kitsch and archness to adults but sadly losing some of their original, achievable appeal at the same time, for make no mistake, these dolls are not to be played with and nor are they everyday acquistions. They possess even less of the hopes and dreams and displaced aspirations of the millions of little children who once played with them.
In being marketed as intended for fashions pedestal, Barbie has lost all of the qualities that her creator Ruth Handler, co-owner of Mattel, stated she saw in her when the doll debuted at the American Toy Fair in New York City in 1959.
“Barbie has always represented that a woman has choices. Even in her early years, Barbie did not have to settle for only being Ken’s girlfriend or an inveterate shopper. She had the clothes, for example, to launch a career as a nurse, a stewardess, a nightclub singer. I designed Barbie with a blank face so that the child could project her own dreams of the future onto Barbie,” Handler said in her book, “Dream Doll.” “I never wanted to play up the glamorous life of Barbie. I wanted the owner to create a personality for the doll.” “ she said.
Sadly, Lagerfelds Barbie has now been totally stripped of those sartorial choices, no longer even in possession of her own admittedly blank, face.